Send Relevant Messages to Specific Target Groups
Subscribers create profiles to match their interests. This empowers organizations to:
Text messaging is the most widely-used smartphone feature…
Fully 97% of smartphone owners used text messaging at least once over the course of the study period, making it the most widely-used basic feature or app; it is also the feature that is used most frequently, as the smartphone owners in this study reported having used text messaging in the past hour in an average of seven surveys (out of a maximum total of 14 across the one-week study period).
Some features are popular with a broad spectrum of smartphone owners; social networking, watching video, and music/podcasts are especially popular among young users.
Response Based on User Input
With all the Social Media marketing channels available to you, why discuss text messaging? Isn’t texting ‘old school’? NOT WITH 2CAST! Unlike most other texting services, 2cast lets you build a brand identity IN COMBINATION WITH YOUR SOCIAL MEDIA OUTREACH while providing 100% market penetration to anyone who owns a cell phone. 2cast lets your users opt-in to specific areas of interest such as a particular retail category or item from a single common 5 digit ‘short code’ (in 2cast’s case, our short code is 74747). So how do your customers, members or subscribers get only the messages from you, and not all the organizations using 2cast’s service? Simple; just as the internet has multiple websites identified by unique domain names, 2cast allows you to pick a TextBrand that is a unique name identifying your organization. This way, your members ‘Opt-In’ to getting just your messages by texting the TextBrand you choose to 74747 (i.e. 2cast’s TextBrand is @CAST). You can further refine your targeting by offering Categories and Sub-Categories under your TextBrand (i.e 2CAST VIP) so your users can request specific and relevant information. You can find out more about TextBrands, Categories, and Sub-Categories in the TUTORIALS and FAQ sections.