Send Relevant Messages to Specific Target Groups
‘one-to-many’ communication
Subscribers create profiles to match their interests. This empowers organizations to:
The 2cast solution
Not just limited to mobile marketing campaigns
2cast can be deployed in a variety of vertical applications requiring interactivity with members or customers. Schools use the service to alert parents to bus delays and class-specific events. Utilities us it to alert customers of outage & service updates. Church youth groups use it to send daily study links. Non-Profits use it to message users & donors. Just about any group messaging campaign can benefit from 2cast’s targeted messaging solution. We would be happy to discuss ways we can customize a solution for you. Our management team includes successful, seasoned executives from technology leaders such as Kyocera and NEC, and our engineering team has a long history in building scalable consumer web and wireless systems for 3COM, Lucent, Wells Fargo, Chase Credit Cards, WebMD and HandsOn Mobile.
Parties interested in discussing customized or vertical applications based on 2cast’s technology are encouraged to contact us at
info@2cast.net or calling us at 877-31-2CAST (877-312-2278).
2cast enables
Text messaging is the most widely-used smartphone feature…
Fully 97% of smartphone owners used text messaging at least once over the course of the study period, making it the most widely-used basic feature or app; it is also the feature that is used most frequently, as the smartphone owners in this study reported having used text messaging in the past hour in an average of seven surveys (out of a maximum total of 14 across the one-week study period).
Some features are popular with a broad spectrum of smartphone owners; social networking, watching video, and music/podcasts are especially popular among young users.
“An eMarketer report, “Key Digital Trends for 2014,” suggests that “consumer expectations of immediacy have raised the bar for marketers to respond to expressions of interest across the customer journey and speedily respond with a relevant offer.” That means that the demand for immediate relevance is likely to continue to grow as consumers become accustomed to being served up information that is uniquely relevant to them.”
“While there are a wide range of digital advertising trends impacting content marketers, there are a few that rise to the top as those to be most focused on in 2014, according to those who have already actively embraced digital advertising and are attuned to the digital landscape. They include the following trends: Big Data; Location-based communications; Depth of content; Micro video; Mobile; Multiplatform consumption; Personalization.”
Response Based on User Input
With all the Social Media marketing channels available to you, why discuss text messaging? Isn’t texting ‘old school’? NOT WITH 2CAST! Unlike most other texting services, 2cast lets you build a brand identity IN COMBINATION WITH YOUR SOCIAL MEDIA OUTREACH while providing 100% market penetration to anyone who owns a cell phone. 2cast lets your users opt-in to specific areas of interest such as a particular retail category or item from a single common 5 digit ‘short code’ (in 2cast’s case, our short code is 74747). So how do your customers, members or subscribers get only the messages from you, and not all the organizations using 2cast’s service? Simple; just as the internet has multiple websites identified by unique domain names, 2cast allows you to pick a TextBrand that is a unique name identifying your organization. This way, your members ‘Opt-In’ to getting just your messages by texting the TextBrand you choose to 74747 (i.e. 2cast’s TextBrand is @CAST). You can further refine your targeting by offering Categories and Sub-Categories under your TextBrand (i.e 2CAST VIP) so your users can request specific and relevant information. You can find out more about TextBrands, Categories, and Sub-Categories in the TUTORIALS and FAQ sections.